Founder & Chairman

Fernwood Fitness

Diana Williams

In 1989, Diana Williams changed the landscape of health and fitness for Australian women forever. Recognising a lack of spaces for women to comfortably exercise with confidence, Diana opened a makeshift gym in an abandoned school classroom in Bendigo and Fernwood Fitness was born. From one small club, Diana grew Fernwood into the powerhouse it is today, now featuring 70+ clubs nationwide, and earning numerous awards over the years including the AUSactive 2022 Franchise Group of the Year Award. Every Fernwood club is purpose-built for balance, ensuring women can feel empowered in all aspects of their health, fitness and wellness journeys. In nurturing the gym for women concept, Diana has made an undeniable mark on the Australian fitness industry.