Peter Croft

Peter Croft is known for digital transformation coaching, creating and delivering commercial growth through insight and trend analysis, business strategy development and digital innovation. An experienced C suite senior leader in the fitness, wellness and healthcare markets, Peter is a regular speaker at global industry events.

During his career, Peter has spent almost a decade operating health clubs for chains now owned by the likes of Nuffield, Virgin and David Lloyd Leisure, ten years running the global account division for Life Fitness and a similar length of time in the digital health sector with his current role as Chief Strategy Officer for Perfect Gym.