Founder and CEO

Aqua Global

Julie-ann James

Julie-ann James is Founder and CEO of Aqua Global and one of the World’s leading aquatic business consultants.

An industry pioneer, with over 35 years of coaching & mentoring experience, and continuous research into the ever-growing Aquatic Industry which is now being reframed into the wider wellness ecosystem. Julie-ann has identified a gap in the Leisure Market whereby Hotels gyms, Spas and Swimming Businesses Globally are underutilising their pool space.

Aqua Global is a licensing concept designed to enhance Aquawellness, Aquafitness, and Swimming programs of premium quality, catering to all age groups. Crafting bespoke packages that deliver a distinctive and unique experience. Her tailor-made programs not only set businesses apart but also serve as a compelling point of difference, attracting new guests and fostering member retention.

Her PABS (Premium Quality Business Strategies) Consultancy company is highly sort after by high-profile clubs around the Global, known for implemeting innovative aquatic concepts and developing strategic commercial approaches to drive business evolution. Leveraging her expertise to provide tailored solutions that not only meet the unique challenges of the aquatic industry but also empower businesses to thrive in a dynamic market. From conceptualization to implementation, we are committed to guiding our clients towards sustainable growth and success in the aquatic sector.

A true pioneer, creating Aquababies Global swimming Franchises which expanded to 12 countries being the 1st in China, Turkey, Malta, Cyprus, Spain, Indonesia, Poland to name a few which demonstrates her unwavering commitment and determination to succeed.

Julie-ann is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.

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