Founder & CEO

Level Up Fitness

Kenny Sia

Kenny Sia is the Founder/Director of Level Up Fitness – a 24-hour fitness chain founded in Borneo, East Malaysia. This part of Malaysia has always had one of the region’s most sedentary population. Yet, under his watch, Level Up Fitness completely self-funded and bootstrapped its way to fourteen outlets spanning across six cities in Malaysia.

His signature product is LEVEL UP FITNESS XPRESS – a self-service, low-cost, no-contract, no-frills, 24-hour gym of around 10,000sqft that provides an alternative to other full-service, full-featured, contract gyms. Today, Level Up Fitness is the largest locally-owned and operated gymnasium chain in Malaysia.

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