Chief Brand Strategy & Consumer Officer


Massimo Piombini

Massimo Piombini was born in Gallarate in 1960 and graduated in Economics and Commerce from the Catholic University of Milan. He also attained an MBA in Marketing at SDA. To date he’s accumulated an incredible business experience including his roles as Head of wholesale business for Europe / Head of Retail for US at Bulgari (1990 – 1999), Head of Retail Europe at Gucci (2000 – 2002), General Manager at Boucheron (2002 – 2003), Global Commercial Director at Bally (2003 – 2008), Chief Commercial Officer at Valentino (2008 – 2017), CEO at Balmain (2017 – 2019) and CEO at Diesel (2020 – 2022).

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