Audience Engagement & Marketing Channels Performance in 2025

Beyond Activ is the world’s largest health, fitness, wellness and sports ecosystem – built around a simple purpose: to contribute to a healthier and happier world. We bring together industry leaders, executives and organizations – from health clubs, gyms, hotel groups, resorts, spas, boutique studios, health and longevity clinics, hospitals, industry providers, technology companies and investors – through global events, digital platforms and monthly calls, creating space to share knowledge, build meaningful connections, and unlock new opportunities for collaboration, investment and growth.

Our audience includes business owners, operators, executives, investors and suppliers from across health, fitness, wellness, hospitality, longevity and sport. From our global events to our digital channels, we connect people who are passionate about growing their businesses and moving the industry forward to help people live healthier lives.

Our audience and community spans the globe and continues to grow. In 2025, our four Beyond Activ global events welcomed 3800+ delegates from 75 countries and 1500+ companies from around the world. Beyond our events, we reach approximately 50,000 executives through email and 20,000 through business media, giving our partners plenty of opportunities to stay visible and connected with the industry year-round.

There are plenty of ways to get your brand in front of Beyond Activ’s health, fitness and wellness community. Through our global events, digital marketing services, the Circle and the Beyond Activ App, we help brands build visibility, share their story and connect directly with industry decision-makers. We also help brands identify the right opportunities to best support their brand and business goals.

In 2025 our email campaigns achieved an average engagement of 29.5% open rate and 12% click-to-open rate. Our website also averaged approximately 3,000 monthly active users, 6,000 monthly page views and 2.1 minutes of engagement time per user.

Beyond Activ gives brands direct access to a global community of senior decision-makers across the health, fitness and wellness industry. Through our global events, the Circle, digital channels and The Beyond Activ App, we help partners raise their profile, showcase their expertise and build valuable relationships with the people shaping the industry. More than visibility, it’s about creating meaningful connections and business opportunities that deliver value throughout the year.

Across our past five Beyond Activ events, we achieved an average Net Promoter Score (NPS) of 73 – a world-class rating (anything above 70 is considered world-class). 

Our attendees consistently tell us that the biggest value of Beyond Activ is the people they meet. They leave with new relationships, productive business conversations and fresh industry insights, while also praising the energy, atmosphere and quality of the overall experience. 

The support from the Beyond Activ team and overall organisation are also frequently recognised, with attendees describing the experience as valuable, enjoyable and professionally run.