Bo Barber Chief Growth and Innovation Officer Ecore
Chief Growth and Innovation Officer


Bo Barber

Bo Barber serves as the Chief Growth and Innovation Officer at Ecore International.

At Ecore, Bo spearheads the company’s mission to enhance lives through cutting-edge performance surfacing while maintaining a commitment to environmental sustainability. With a visionary approach that values customers and vendors as integral partners, Bo strategically focuses on cultivating growth through the development of innovative products and services tailored for both emerging and established markets. Bo brings a wealth of expertise, with over 25 years of experience in sales, marketing, and product management within the realms of commercial and residential surfacing. Bo’s journey with Ecore began 12 years ago when he joined as an entrepreneurial force, having previously founded three startups in the commercial flooring sector:  Surface Logic, a venture that seamlessly integrated product design, sourcing, and turn-key installation and maintenance, catered specifically to Senior Living providers. Elements introduced a US-based sales network to support small manufacturers, while NoodFashion revolutionized the industry by eliminating wasteful sampling through the ingenious use of digital simulation, making custom carpet a standard. Prior to that, Bo held pivotal roles at Pacificrest and Milliken and Co, where he concentrated on developing strategic accounts and pioneering product design.

Bo is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia where he will showcase his thought leadership on a global stage.

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