11 - 13 February 2025, Fairmont Riyadh, Saudi Arabia
Intro
Speakers
Festival Format
Tickets
Why Attend
Points of Contact

HEALTH

FITNESS

WELLNESS

HOSPITALITY

SPORTS

LEISURE

Beyond Activ EMEA is a leadership, investment and b2b development event for the owners, managers and investors of health, wellness, fitness, hospitality and sports brands – especially those with interests and investments in the European, Middle Eastern and African markets. C-suite talks, networking, business development, 1-on-1 meetings and a b2b trade show. The event is supported and endorsed by the Ministry of Investment of Saudi Arabia.

مهرجان أوروبا والشرق الأوسط وأفريقيا هو حدث قيادي واستثماري وتطوير أعمال لأصحاب ومديري ومستثمري العلامات التجارية في مجال الصحة والعافية واللياقة البدنية والضيافة والرياضة – وخاصة أولئك الذين لديهم اهتمامات واستثمارات في الأسواق الأوروبية والشرق أوسطية والأفريقية.

2025 Speakers Include

2025 Festival Format

Site Visits
Across Riyadh

11 Feb

Ice Breaker
Reception

11 Feb

Leadership
Summit

12 & 13 Feb

Breakout
Discussions

12 & 13 Feb

Awards
Ceremony & Dinner

12 Feb

1-on-1 Sponsor
Meetings

13 Feb

WHAT’S NEW FOR 2025

FULL ACCESS VIP TICKET.
Book Before 30 November to Save USD$500.

Book Your Discounted Accommodation Now Before Rooms Sell Out.

Why Attend?

PROUD TO WORK ALONGSIDE THE GOVERNMENT OF SAUDI ARABIA

In October 2023, FIT Summit, the parent company of Beyond Activ, signed a three-year MOU with Saudi Arabia’s Ministry of Investment to help deliver sports, fitness and health related services to the Saudi Government and its people. This growing partnership has allowed us to develop deep relationships with key executives and companies across Saudi Arabia, in government, industry and the non-profit sector. The future of the Kingdom and the wider GCC is incredibly bright. On behalf of our international network and the Saudi Arabian Government, we invite you to join us in Riyadh and witness the transformation of the GCC first-hand.

2024 EMEA Awards of Excellence

Our Awards of Excellence recognise leading companies and executives from across health, fitness, sports, wellness and hospitality in the Middle East and Africa Regions. Each award is given based on their achievements and successes in the past 12 months from December 2022 to December 2023.

This year we present 12 awards: (1) App of the Year, (2) Franchise of the Year, (3) Deal of the Year, (4) Technology Company of the Year, (5) Corporate Wellness Company of the Year, (6) Hotel/Resort/Spa Company of the Year, (7) Boutique of the Year, (8) Fitness & Wellness Company of the Year, (9) Start-up of the Year, (10) Executive of the Year, (11) Lifetime Achievement and (12) Industry Appreciation Award. For more information on sponsoring an award, and/or, becoming an awards judge please contact day@beyondactiv.com

2025 Beyond Activ EMEA Floorplan & Exhibition Opportunities

We have a number of exciting exhibition opportunities to choose from, including (a) 3m x 1m, (b) 3m x 2m and (c) 3m x 3m spaces. We operate an open plan exhibition to ensure an experiential environment. Each space comes with a table, tablecloth, 2 chairs and 1 powerpoint. All additional fabrication, installation and power requirements must be purchased through our event management company Dconcept. Please contact us directly for all exhibition opportunities and costs, using our contact details below.

Check Out Our Sponsorship & Exhibition Opportunities

Want to Showcase Your Company to Potential Investors & Partners?

TESTIMONIALS

"I found the Beyond Activ to deliver as promised. As a brand that is growing aggressively Internationally this event provided me with great content, relationships and a clear view from so many great people on the direction of the industry as it relates to culture/innovation & generalized products. If we work together our industry can change the game on how humans age, and events like this only help us align and attack our opportunity together."
Adam Sedlack
President, UFC Gym
“Beyond Activ's events are the best in the business by some distance: highly professional, fantastic speaker quality, interesting discussion topics and a who's who in attendance for networking and mid-session virtual chats, If you're at all interested in health, fitness, or wellness – these events are compulsory to attend.”
Sam Canavan
Managing Director, APAC, ClassPass
“The event was a great opportunity to learn, network and converse across a broad range of health, wellness, spa and fitness topics. Well organised and one of the best events I have attended.”
Emlyn Brown
Global Vice President, Well-Being, Accor
“I am very honoured to be part of such an inspiring and well organised event. You guys are amazing! Such a great team of panellists and great to hear all of your thoughts and insights.”
Andrea Lomas
Group Head, Spa, Mandarin Oriental Hotel Group
“Thanks to the Beyond Activ team for providing an exceptional platform for the global industry to come together, collaborate and share best practices through these unusual and challenging times. It was a pleasure to be involved.”
Cameron Falloon
Founder, Body Fit Training
“We must grow the pie and not just our respective slices of the existing pie. The platform that Beyond Activ provides is a key factor in helping the industry grow through networking, collaboration and sharing. Evolution Wellness pledges its full support and thanks to the Beyond Activ Team.”
Simon Flint
Group CEO, Evolution Wellness

Points of Contact

Join Us Also in Australia, Singapore and USA

APAC

2 - 4 Dec 2024
Sofitel Wentworth, Sydney, Australia

World

3 - 5 Jun 2025
Raffles City Convention Centre, Singapore

Americas

Sep 2025
Houston, USA

Early Bird Offer

Expires on 30 November

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Want to Sponsor / Exhibit?

Put your brand in front of our industry's most influential leaders.