Alhayat Investment Company

Adel Alkadi

Adel Alkadi is presently the CEO at Alhayat Investment Company, overseeing three distinct brands.

SPORTA brand specializes in providing fitness equipment solutions, BLUE brand focuses on wellness and SPA solutions, while FA’A brand operates an e-commerce platform catering to all fitness-related products. Also, he serves as a board member for several companies, two of which are listed on the Saudi stock market.

Adel is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.