Beth Gibbs-Bartel Chief Revenue Officer Merrithew
Chief Revenue Officer


Beth Gibbs-Bartel

Beth Gibbs-Bartel serves as Chief Revenue Officer at Merrithew® since October 2023. 

Over the past 20 years, Beth has held a number of senior roles at Merrithew, starting as Sale Director, Retail, overseeing Costco and Amazon’s global accounts.  She then moved into the Vice-President of Commercial & Retail Sales role overseeing the company’s B2B commercial equipment customers and global network of Distributor and Reseller partnerships.  With her appointment to CRO, Beth plays a leadership role in executing the company’s corporate strategic plan; overseeing revenue strategy, growth, and global expansion. Responsible for boosting revenue-driving departments, she collaboratively works to maximize performance, partnerships and the customer experience across multiple product lines including: B2B and B2C equipment, fitness accessories and Global Hosting education training.  Based in Canada, Beth has spent the past 20+ years travelling internationally to visit Merrithew’s global partner and customer network. Prior to joining Merrithew in 2004, Beth was a Senior Vice-President with KOCH Entertainment Inc. where she oversaw the Canadian Distribution, Sales & Marketing of several fitness products (DVDs and fitness accessories) including: Gaiam, Billy Blanks Tae Bo® and other popular fitness celebrity content. 

Beth Gibbs-Bartel is also a speaker at Beyond Activ World in Singapore.