Founder

BFT

Cameron Falloon

With over 25 years in the Health & Fitness Industry Cameron Falloon has traveled the world and worked with varying populations, from general to chronic rehabilitation patients and elite athletes, as well as the rich and famous, including HRH Princess Diana of Wales. 

With a master’s degree in Strength & Conditioning, Cameron’s career includes working with the youth development academies for the English Premier League, multiple Australian soccer clubs, and 3 major AFL Football clubs. His roles have varied from rehabilitation and strength & conditioning coaching to high-performance management. Cameron has co-authored numerous peer-reviewed research articles in the fields of sports science and physical performance which have been published in both international and scientific journals. As the Founder of BFT, currently recognised as the fastest growing fitness franchise in Australia, Cameron has a passion and dedication for delivering world class training programs, practices, and education to the broader fitness industry. With 350+ studios open and 550+ franchises sold worldwide, Cameron’s vision of 1000 BFT studios around the globe is on track in the coming years. Cameron is also a speaker at Beyond Activ World in Singapore.