Stacy Anderson

Stacy Anderson is Global President at Anytime Fitness and a speaker at Beyond Activ World in Singapore.

Stacy Anderson is responsible for the growth of key brands in the Purpose Brands portfolio that help people on their health and wellness journeys, in three ways: through personalized training and coaching via Anytime Fitness; through nutrition coaching and tracking via Stronger U Nutrition; and through their employer and insurer programs via Healthy Contributions. She has steered the growth and expansion of Anytime Fitness since 2016 into the world’s largest fitness franchise brand, which serves more than 5 million members at gyms across more than 42 countries and territories and on all seven continents. She’s currently leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of training programs and holistic health offerings. Stacy first joined Self Esteem Brands (now Purpose Brands) in 2012 as Chief Marketing Officer. In that role, Stacy oversaw all marketing functions for the Anytime Fitness and Waxing the City brands and quickly earned a reputation for moving big projects forward. Prior to Self Esteem Brands, Anderson held executive marketing positions at Best Buy and Geek Squad. Stacy is a member of the HFA board of directors, the world’s largest fitness industry association. She holds an MBA from the Carlson School of Management at the University of Minnesota. Her most notable accomplishment is raising two happy, outgoing teenagers – Noah and Aiden – with her husband, Trever.