Director, Strategy & Commercial Development (International)

Life Fitness

Robert Sawhney

Robert is the Director of Strategy and Commercial Development at Life Fitness. He has had a varied career spanning health and fitness, consultancy, and academia. The author of 2 books, Marketing Professional Services in Asia (Lexis Nexis, 2009) which was called one of the most indigenous books on Asian marketing by Professor Oliver Yau (Chair Professor of Marketing at City University HK) and Developing a Profitable Practice in Asia (Ark Group, 2010), Robert has also published over 50 articles in various newspapers and magazines on the topics of strategy, marketing, and leadership. He has spoken at numerous events as a keynote speaker or panelist around Asia. He has a BSc in Sports Science and Management from Brunel University and an MBA from the University of Lincoln. He did his doctoral studies in marketing at a university in Hong Kong.

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