Emma Barry

Emma Barry is Chief of Trouble at Trouble Global and Cofounder of boutique search brand Good Soul Hunting.

Emma Barry is a trailblazing force in fitness. She has advised and advanced the innovative edge of health and fitness for over 25 years.

As a founding member of Les Mills, former Director at the prestigious Equinox luxury lifestyle brand, and consultant to Basic-Fit, the fastest growing value based chain in Europe – Emma is not just acquainted with the industry’s pulse; she has been a driving force behind its evolution. Fluent in anticipating the next wave in health and fitness, she possesses a unique ability to foresee industry trends and catalyze transformative change. Renowned for igniting fires that refuse to be extinguished, Emma Barry is a catalyst for massive innovation, change, and passion in the realms of business, leadership, and personal development. Her role as a highly sought-after speaker, advisor, and investor reflects her commitment to exposing brilliance, articulating the unspoken, and challenging conventional norms.

Emma is an International Bestselling Author for “Building a Badass Boutique – Your 10-Touch Journey to Designing a Fitness Studio that Rocks.” The London-born, New Zealand-raised, Los Angeles-based powerhouse, is considered “The Oprah of Fitness,” and advises corporates, leaders and extraordinary humans on rekindling the “trouble” within to birth new possibilities and redefine the limits of what can be achieved.

Emma is also a speaker at Beyond Activ AMERICAS in New York, USA.