William Daniels

William Daniels is the General Manager of COMO Shambhala, a global wellness brand by COMO Group that spans 17 locations worldwide.

A seasoned fitness professional with certifications as a personal trainer and nutrition coach, he is a passionate advocate of an integrated approach to holistic wellbeing. With a Master’s in Human Performance, Health, and Physical Education/Fitness from Brunel University London, William brings an academic foundation to his practical expertise.

Over the course of his extensive two-decade career, William has been at the forefront of fitness innovation, making significant contributions to leading brands including Virgin Active, Equinox and Arena Fitness Innovation. His expertise includes sales, business development and pioneering fitness initiatives. Prior to taking on his role at COMO Shambhala, William held the position of Head of Operations and Sales at The Body Lab, a prestigious wellness centre in London, where he played a pivotal role in advancing technology-driven wellness therapies. 

With his wealth of experience, dedication to excellence and visionary leadership, William is deeply committed to lead the COMO Shambhala into the next era of technological fitness and wellness performance.

Will is also a speaker at Beyond Activ World in Singapore.