Paddy Murray

Global Vice President, Sales & Marketing at SPIA Cycling (Giant Group), Paddy Murray is a seasoned business leader with a strong background in technology, fitness, and cycling.

Originally from Belfast, Northern Ireland, he began his career as an IT Consultant with PwC and later IBM Consulting before transitioning into the fitness industry. He took the helm at Trixter, a pioneering indoor cycling and technology startup, where he expanded its market presence. In 2010, Paddy relocated to the USA, spearheading the growth of Trixter in North America and globally, culminating in a successful trade sale in late 2013. He then joined Stages Cycling, where he launched the SC indoor cycling brand and led Global Sales & Marketing, playing a pivotal role in its market leadership. In late 2023, Paddy joined Giant Group Taiwan to establish SPIA Cycling, a company dedicated to innovating products and services within the indoor and outdoor cycling ecosystem. He currently leads Global Sales & Marketing, and in late 2024, SPIA Cycling acquired the Stages Cycling brand, further expanding its industry presence. Paddy resides in Boston, MA.

Paddy is also a speaker at Beyond Activ World in Singapore.