Kenny Choong

Kenny spearheads the group’s business strategy and growth decisions at Flyproject. Flyproject’s journey began in 2016 as a single spin studio growing to 8 locations today covering spin, box, climb, hiit, yoga, pilates reformer and beyond to be the biggest boutique fitness studio in Malaysia. He was formerly the Head of Marketing Partnerships for Uber Asia Pacific and previously, General Manager of Uber Malaysia heading the Malaysia business and growing it to 15 cities. Prior to Uber, he has worked in brand management at Philip Morris International and management consulting at PwC Advisory. He founded Grid 9 Hotel in 2011. He holds a Bachelor of Science in Biotechnology and Statistics from University of Sydney and a Masters of Business Administration from Melbourne Business School.