Jim Heidenreich

Jim Heidenreich is the CEO of  Merrithew, the Global Leader in Mindful Movement with 80,000+ instructors trained in STOTT PILATES®

Jim Heidenreich, CEO of Merrithew, brings over 30 years of executive leadership experience across the consumer, health and wellness, and sporting goods sectors. With a proven track record at companies like Certor and Springs North America, Jim is recognized for his strategic vision and innovative approach. At Merrithew, Jim is dedicated to advancing the company’s prominence in the Pilates and mindful movement sectors. His leadership focuses on driving product development and delivering cutting-edge educational programs that cater to the evolving needs of the global fitness community.

Passionate about fostering meaningful connections and enhancing well-being worldwide, Jim’s commitment to fitness and wellness perfectly aligns with Merrithew’s core values. He is eager to ensure that the company continues to lead the industry and inspire people globally. Jim holds a Bachelor of Business Administration from the University of Wisconsin-Milwaukee and a Master of Business Administration from the University of Oregon Lundquist College of Business.

Jim is also a speaker at Beyond Activ Americas.