Yvette McGaffin

Yvette McGaffin is Co-Founder & CEO of Reform RX, the most advanced reformer Pilates equipment on the market.

With nearly two decades of experience in the Pilates industry, she has created a product that combines cutting-edge technology with the timeless principles of Pilates. Reform RX offers on-demand classes and digital connectivity through unique patented technology that provides users with real-time, meaningful metrics.

Under Yvette’s leadership, Reform RX has quickly gained a loyal following, with prestigious clients including Casa Cipriani, The Ned, and Mandarin Oriental. These partnerships highlight the brand’s commitment to revolutionizing the Pilates space, enabling hotels, gyms, and health clubs to offer this highly sought-after modality to their members.

Yvette’s passion for Pilates is evident in her mission to democratize access to this transformative form of exercise. Having successfully operated a boutique Pilates studio chain in the UK, she is dedicated to bringing Pilates, the most searched fitness modality of 2023, to a wider audience. Through Reform RX, Yvette is setting a new standard in the fitness industry, making Pilates accessible, engaging, and effective for all.

Yvette is also a speaker at Beyond Activ Americas in NYC, USA.