Redouane Zekkri is the COO of Basic-Fit.
As Chief Operating Officer of European market leader Basic-Fit, Redouane Zekkri leads the daily operations of over 1,400 non-franchised value gyms welcoming 3.8 million members in six European countries. He also oversees the company’s international expansion strategy.
Redouane has been working his whole career in fitness, starting at Fitness First in 2004 and joining HealthCity/Basic-Fit in 2008. He started as membership consultant in a club, before working in different capacities from PT & GX to club & regional management, training, sales & marketing, country management, international strategy & expansion before being appointed COO in 2019.
With over 200 new club openings in 2023, Basic-Fit is the fastest-growing non-franchised fitness chain in the world and has developed unique tools combining technology, automation, centralisation, and strategy to guarantee up to 300 openings a year. Its clubs measure 1,300 m² on average and are break-even with just 1,500 members.
At the end of 2023, Basic-Fit announced 2 ambitious goals: 1) Grow to 3,000 to 3,500 clubs in our six current European countries by 2030. Our strategy is to be the logical consumer choice in all cities where we operate. 2) Make all our strategies, knowledge, products, and tools available to partners through a unique franchising model for explosive growth worldwide (excluding our six current European countries), with the first focus on the Middle East, Asia, and Africa.
Redouane is heading Basic-Fit’s development of this new global franchise offering, allowing investment partners to profit from the fitness leader’s efficient club concept and high profitability. As Basic-Fit’s management likes to say: “This is just the beginning!”
Redouane is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.
