Fahad Alhagbani is Vice Chairman and CEO of Armah Sports Company.
A 25-year veteran in the fitness industry, he has co-founded two of the largest fitness businesses in the Middle East. After a successful IPO for the first business – Fitness Time – on the Saudi Stock Exchange in September 2018, Alhagbani moved on with his family to launch Armah Sports Company, where he serves as vice chair and CEO. He reinvented fitness with the concept of ‘Smart Clubs’, which will transform the market, with plans to invest more than US$250m in the health and fitness sector over the next five years.
In November 2023 Alhagbani led the IPO for Armah Sports and shortly afterwards, he and his team won the IPO of the year award. This set a precedent in the fitness industry of launching two different fitness chains and taking them public with only a five year window between the two IPOs.
Alhagbani has also been a member of REX (Roundtables for Executives) since 2017, a worldwide group of 17 fitness club owners/CEOs who meet regularly to exchange insights, critique business performance, and discuss future industry disruptions. He also serves as board member at Al Hilal Football Club and is a Member of the Saudi Olympic Committee for Women. He is currently doing his EMBA at HEC Paris, specializing in “Board Governance”.
