Terry Blachek

Terry Blachek is the Owner of Austin Fitness Group, LLC, an Orangetheory Fitness franchisee with 133 studios (61 owned) across Texas, Arizona, Kansas, Oklahoma, Missouri, New Jersey, and Pennsylvania, with plans for even more expansion in high-growth areas.  

Blachek was one of the original founders of Orangetheory Fitness corporate (upon sale by the concept creators.) He led the creation of Orangetheory’s unparalleled and critical pre-sales process best practices and has over 30 years of experience in management, operations, sales, marketing and development of health and fitness club companies.

Blachek spends most of his time in Austin and San Antonio, Texas, as the Area Developer for Orangetheory in the region, and has a part-time residence in Tampa, Florida.  He opened 10 Orangetheory Fitness in Tampa in 2011 and sold his interests in 2014 and 2016.  He brought Orangetheory Fitness to Central Texas in 2014. He is recognized for his thumbprint on the brand and considered one of the elite health and fitness club operators. Blachek began his career as an exercise physiologist and over the next 12 years, worked his way up to Chief Operating Officer of The Fitness Company, which had 85 clubs in operation all along the east coast.

Blachek then joined Crunch Fitness in New York City as the Executive Vice President, taking the eight-club company to 20 locations by the time he left through startups and acquisitions.  He expanded the company’s brand, increased notoriety and made it the club of choice for celebrities. Crunch was recognized in the industry for its hip, urban brand and its exclusive programs in group fitness and personal training before being sold to Bally’s Total Fitness in 2001.

Following Crunch Fitness, Blachek joined Lifestyle Family Fitness when it had only 10 clubs.  As the Chief Marketing and Sales Officer, he developed and grew the company to more than 50 locations nationwide.

Blachek then served as president of International Consulting, which serviced fitness club companies across North and South America. The company’s client base was comprised of large health club chains, including Sport & Health and World Health Club Fit, among others. Blachek’s expertise in the health and fitness industry resulted in double digit growth sales for his clients.

Mr. Blachek is part of the REX roundtable group of best practice leaders in the fitness industry, a leading presenter for IHRSA events, has attended the  Disney Institute for Business & Management Seminars and a former contributing writer for Club Success Magazine. He grew up near Scranton, Pennsylvania, has B.S. in Physical Education from Andrews University and did his graduate work in Exercise Science at Central Michigan University.  He continues to be a fitness enthusiast for himself and others.

He is also a speaker at Beyond Activ Americas in NYC, USA.