Rose Minar

Rose Minar is the Global Chief Marketing & Experience Officer at Lift Brands and a speaker at Beyond Activ Americas in NYC, USA.

Rose has almost 20 years of experience in hospitality marketing and brand strategy with leading global companies like Carlson Inc., Radisson Hospitality Inc. and Conrad Hotels and has successfully led and inspired diverse brand, marketing and commercial teams across Europe, Middle East & Africa, Asia Pacific and the United States of America. Her education and upbringing in Europe, extensive international travels and a permanent base in the USA for more than five years, have given her the truly global mindset and experience needed for driving global, regional and local brand strategies and marketing initiatives. Rose played a leading role as the co-chair of the global steering committee of building and launching the Radisson Hotel Group – uniting two industry icons Carlson (USA/Asia Pacific) and Rezidor (EMEA) – to go to market as one international company. Under the leadership of a new global Chairman & CEO, and ownership of Jin Jiang Hotels, Rose helped define and articulate all the vital elements of the corporate and individual global hotel brand architecture (eight brands). She is also fluent in English, French and Dutch.