Brett Hanson

Brett Hanson is the Head, Product & Market Development at Optum Health Solutions and a speaker at Beyond Activ Americas in NYC, USA.

Brett has dedicated the last 28 years to the healthcare and fitness industry, presently leading product development, market expansion, and network growth for Optum Health Solutions and the Government and Commercial fitness programs. He plays a crucial role in advancing strategic initiatives for sales, innovation, and market penetration for the One Pass Medicare and Commercial fitness subscriptions. By 2025, the One Pass product suite is set to serve more than 42 million eligible members, granting them access to upward of 28,000 gyms and fitness studios across the United States.

Prior to joining Optum, Brett dedicated 15 years as a senior executive in Fitness & Digital Strategies where he was instrumental in building a Medicare and Commercial fitness subscription services tailored for the healthcare payer and employer markets. His responsibilities included overseeing product, market approach, network development, and curating digital content creation and forging strategic partnerships.

Brett’s professional experience extends to top fitness enterprises such as ABC Fitness, Apex Fitness Group, Gold’s Gym, and World Gym where his roles were centered around business development, sales, and personal training services. Mr. Hanson is renowned for his expertise in building, developing, and selling fitness benefit and reimbursement programs within Medicare payers and through employer subscription technologies within the fitness and wellness industry that has reached over 120M total members