Craig Cote

As the CEO of Mountainside Fitness, Arizona’s largest locally owned and operated fitness center, Craig Cote brings his passion for growth and employee empowerment to the fitness industry. 

With Craig’s diversified background in banking, commercial finance and real estate development, prior to Mountainside Fitness, Craig spent two decades serving as a Chief Financial Officer, leading acquisitions, negotiating property sales and lease contracts, overseeing inventory disposition and managing real estate portfolios topping $500 million in assets. Craig is responsible for overseeing all facets of the Mountainside Fitness organization. Craig drives the mission, vision, value, and engagement with his Board of Directors and the Arizona community. He assists in the growth of Mountainside through partnerships with vendors, contractors, community leaders. Craig’s tenacity for growth and success exudes from his day to day activities from visiting and improving the individual clubs to the continued initiative of creating the Premium Value membership type. Craig’s positive influential leadership style motivates team members both within the clubs and the corporate office. A native to Arizona, Craig graduated and received a Finance Degree from Northern Arizona University. He is happily married, has two daughters, and two dogs. He enjoys traveling with his family and an avid supporter of local charities. Craig is also a speaker at Beyond Activ Americas in Dallas, USA.