Samar Saud Bintawim is Operations Director at Leejam Sports Company.
She is an operations leader with over a decade of experience in driving growth and developing high-performing teams. She holds an MBA from Ritsumeikan Asia Pacific University and excels in strategic planning and people development. Previously at Alshaya International Trading Company, Samar led initiatives that improved performance and nurtured leadership talent. Now at Leejam Sports, she is the operations director for the female sector. Passionate about empowering women through fitness and supporting Saudi Vision 2030’s goals for healthier, more inclusive communities.
Samar is a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.
