Hadi Curtay is Founder & CEO at FitnessForce, a leading global full-stack software solution designed exclusively for 24/7 gyms and boutique fitness businesses, with plans for multi-site and multi-country expansion.
Hadi brings extensive experience in the fitness industry and drives the vision, product innovation, team culture, and global expansion strategy at FitnessForce. Under his leadership, FitnessForce has successfully expanded its presence across 12 countries in Southeast Asia, Australia, and EMEA. Launching next are – UK, USA, and Canada.
Hadi is passionate about empowering studios, gyms, and wellness centers at every stage of their journey—from startups to large scale franchises. His mission is to introduce modern technology solutions to the fitness industry, helping studios, gyms, and wellness centers thrive in a competitive landscape.
Hadi is a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.
