
COMPANY PROFILES
Forever Forward
Overview
We’re here to make personal health and wellness accessible for people worldwide. With the world’s largest portfolio of fitness and wellness brands, we provide accessible and effective wellness support and services to 7,000+ communities and millions of people around the world. To learn more visit www.purposebrands.com
Portfolio Brands: Anytime Fitness, Orangetheory Fitness, The Bar Method, Basecamp Fitness,
Waxing the City, Healthy Contributions
Contact
Worldwide
Countries Served
6.5MM+
Members Served
7400
Clubs
500,000+
Students

Biggest
Achievements of 2024
01
Purpose Brands was created by the merger of Self Esteem Brands and Orangetheory Fitness.
02
Tom Leverton was named CEO of Purpose Brands.

There has never been a better time than right now to be a personal wellness consumer. The world is increasingly moving away from unhealthy experiences and choices that increase the risk of illness – and closer than ever to wellness. The definition of this space is consistent worldwide: consumers are evolving beyond fitness and traditional medical care, seeking holistic, preventative services that help them stay physically strong, mentally healthy, and ensure longevity. Our vision at Purpose Brands is to ensure wellness services are accessible to individuals and communities around the world.
Tom Leverton
CEO
Purpose Brands

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