COMPANY PROFILES

Forever Forward

Overview

We’re here to make personal health and wellness accessible for people worldwide. With the world’s largest portfolio of fitness and wellness brands, we provide accessible and effective wellness support and services to 7,000+ communities and millions of people around the world. To learn more visit www.purposebrands.com

Portfolio Brands: Anytime Fitness, Orangetheory Fitness, The Bar Method, Basecamp Fitness,
Waxing the City, Healthy Contributions

Contact

Executive Vice President, International Development
Purpose Brands

Worldwide

Countries Served

6.5MM+

Members Served

7400

Clubs

500,000+

Students

Biggest Achievements of 2024

01

Purpose Brands was created by the merger of Self Esteem Brands and Orangetheory Fitness.

02

Tom Leverton was named CEO of Purpose Brands.

There has never been a better time than right now to be a personal wellness consumer.  ​​ The world is increasingly moving away from unhealthy experiences and choices that increase the risk of illness – and closer than ever to wellness. The definition of this space is consistent worldwide: consumers are evolving beyond fitness and traditional medical care, seeking holistic, preventative services that help them stay physically strong, mentally healthy, and ensure longevity.​​ Our vision at Purpose Brands is to ensure wellness services are accessible to individuals and communities around the world. 

Tom Leverton

CEO
Purpose Brands

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