COMPANY PROFILES
Forever Forward
Overview
Purpose Brands is the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.8 billion in revenue TTM, operating across 40+ countries and territories on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry.
Contact
Worldwide
Countries Served
6.5MM+
Members Served
7400
Clubs
500,000+
Students
Biggest
Achievements of 2025
01
Explosive international growth of Purpose Brands’ fitness clubs and studios, including exponential Anytime Fitness growth and introduction of The Bar Method in Japan.
02
Delivered cutting-edge experiences for members, including training, nutrition and recovery services at the global level through Anytime Fitness clubs and the app – a multiyear strategic initiative.
There has never been a better time than right now to be a personal wellness consumer. The world is increasingly moving away from unhealthy experiences and choices that increase the risk of illness – and closer than ever to wellness. The definition of this space is consistent worldwide: consumers are evolving beyond fitness and traditional medical care, seeking holistic, preventative services that help them stay physically strong, mentally healthy, and ensure longevity. Our vision at Purpose Brands is to ensure wellness services are accessible to individuals and communities around the world.
Tom Leverton
CEO
Purpose Brands
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