Employee Wellbeing
Insights
Market Players
Employee Wellbeing Programs Shift Toward Personalization and Engagement in 2024
In 2024, employee wellbeing programs are evolving to offer more holistic support, addressing mental, physical, and emotional health together. Despite these efforts, only about 46% of organisations find their initiatives effective, highlighting challenges in driving participation. Budget constraints limit large-scale implementations, and many companies struggle with selecting the right third-party providers. While some businesses have fully committed to wellbeing strategies, others remain uncertain about how to allocate resources effectively. Increasingly, companies are adopting flexible, personalised solutions—like wellness apps and mental health platforms from brands such as Peloton and Calm—to better engage employees. By aligning programs with individual needs and promoting adaptive tools, organisations aim to foster meaningful engagement and long-term wellbeing, helping employees thrive both personally and professionally.
Theodoric Chew
Co-Founder & CEO
Intellect
Reflecting on 2024, we’re inspired by the community’s valiant commitment to mental wellbeing. Global workforces are embracing mental health as a core element of wellness. At Intellect, we’re proud to have reached 3.7 million users across 100+ countries, delivering mental healthcare that meets each person where they are—whether through self-guided CBT programs, behavioural coaching, in-person clinics, or our 24/7 crisis support. This comprehensive care has empowered individuals to actively manage their mental health journeys. Looking to 2025, we envision a world where mental health support is seamless, inclusive, and part of daily work life. Our mission is to redefine speed and quality of access, fostering a future where mental wellness is celebrated as the foundation of thriving workplaces.
Wellhub is a corporate wellness platform that gives employees all-in-one subscriptions to the best partners for fitness, mindfulness, therapy, nutrition, and sleep. We’re on a mission to make every company a wellness company, where employees can check-in with their wellbeing every day. Our business continues to grow amidst a significant shift in the fitness industry, with corporate sales emerging as a key driver of growth for gyms and studios worldwide. This channel offers a remarkable opportunity to acquire new members without impacting existing customer bases, proving to be a win-win for both fitness providers and businesses seeking to enhance employee well-being. In 2024, Wellhub reached a major growth milestone: 500 million check-ins and three million employee subscribers. This significant growth drove a more than 75% average annual growth rate in payments to our wellness partners from 2021 to 2024, underscoring Wellhub’s effectiveness in driving widespread adoption and engagement with fitness and wellbeing.
Cesar Carvalho
Co-Founder & CEO
Wellhub
Kenneth Tan
Chief Corporate Solutions Officer
AIA Singapore
This year, we recognised the increasing importance of employee well-being in business success. The demand for mental health support and evolving workforce needs underline our role in supporting our employees, customers and the workforce. The future of work will emphasise holistic wellness, with mental health as critical as physical health. Looking ahead to 2025, businesses must proactively address holistic wellness needs. AIA Singapore’s new initiative to include inpatient mental health care in our corporate insurance reflects our commitment to an inclusive, supportive and sustainable work environment. We are setting new standards of care and remain dedicated to helping everyone live Healthier, Longer, Better Lives
Phillip Mills
Founder & Executive Director
Les Mills International