Dedicated To Creating Innovative Fitness Solutions For Every Facility And Exerciser



For over 50 years, Life Fitness has been a catalyst in business growth for gym owners and for inspiring exercisers to reach their fitness goals. We manufacture and sell industry-leading strength and cardiovascular equipment. Through our comprehensive product portfolio, Life Fitness is dedicated to creating exciting and invigorating fitness solutions and experiences for both fitness facilities and exercisers. To learn more, visit

Portfolio Brands: Life Fitness, Hammer Strength



Regional Marketing Manager, APAC
Life Fitness

166 Globally

Countries Served


Years in Market


Clients Served



Biggest Achievements of 2023


Life Fitness launched the state-of-the-art Discover SE4 Console which inspires exercisers with cutting-edge technology including a more intuitive UI, seamless wearable connectivity, personalized app integrations and sleek console design.


The new Life Fitness On Demand+ feature enhanced the exerciser cardio experience by giving facilities the freedom to create their own video content.

2023 was an exciting year for Life Fitness and the Asia Pacific region with almost every market experiencing year-over-year growth and also one in which Life Fitness exploded back onto the trade show and product development stage.  Both IHRSA and FIBO showcased a display with over 80% new products.  Our brand new, industry leading console, SE4, was incredibly well received, along with features such as Life Fitness On Demand +, which boasts hundreds of free, on demand workouts plus the ability for operators to customize content.  As for 2024, we forecasting continued growth as most markets are stable, we prepare for more new product launches, and there are continued tailwinds of community focus on the importance of health and wellness, both physical and mental.

Andrew Mahadevan

Vice President Asia Pacific,
Life Fitness

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