COMPANY PROFILES
World-class amenities and the latest fitness innovations
Overview
Fitness First Middle East, owned by Landmark Group, operates 37 clubs across the UAE, Bahrain, Kuwait, and Qatar. We offer world-class amenities, the latest fitness innovations, unlimited group exercise classes, and personal training by internationally accredited professionals.
To learn more, visit www.uae.fitnessfirstme.com.
Contact
4 across Middle East
Countries Served
34
No. Facilities
40+
Years in Market
60,000+
Club Members
Biggest
Achievements of 2025
01
In 2025, we elevated our regional presence with the opening of four new premium clubs. Designed with a stronger focus on wellness and recovery, these spaces integrate advanced digital technologies to enhance convenience, engagement, and the overall member experience.
02
This year marked a significant leap in our digital transformation. By harnessing advanced data insights and innovative technology, we are deepening our understanding of our members and personalising every step of their journey—creating a more intuitive, engaging, and member-centric experience across our ecosystem.
As we approach two decades in the region, Fitness First Middle East remains steadfast in its commitment to redefining the fitness experience. In 2025, we strengthened our footprint, elevated our existing clubs through thoughtful refurbishments, and introduced innovative offerings that place wellness, recovery, and premium experiences at the forefront. Guided by decades of expertise, our mission continues to be creating holistic, member-centric spaces that empower people to live healthier, stronger, and more fulfilled lives
Mark Buchanan
CEO
Fitness First Middle East
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