COMPANY PROFILES
World-class amenities and the latest fitness innovations
Overview
Fitness First Middle East, owned by Landmark Group, operates 37 clubs across the UAE, Bahrain, Saudi Arabia, Kuwait, and Qatar. We offer world-class amenities, the latest fitness innovations, unlimited group exercise classes, and personal training by internationally accredited professionals.
To learn more, visit www.uae.fitnessfirstme.com.
Contact
5 across Middle East
Countries Served
37
No. Facilities
40+
Years in Market
60,000+
Club
Members
Biggest
Achievements of 2024
01
We partnered with global design agency LXA to redefine the brand, enhance our offerings and create an elevated fitness experience for our members.
02
We have partnered with Zoho, GoXPro and Wexer to digitise our offerings and backend support to elevate our member experience through streamlined processes and enhanced customer care.
In 2024, Fitness First Middle East has experienced remarkable growth and record membership levels, solidifying our legacy status. Looking ahead, we are embarking on an exciting transformation for the business, which includes the launch of six new clubs and an extensive refurbishment program and product offering for our existing facilities. We are also enhancing our digital membership platform and ways of working to strengthen our position as the largest fitness operator in the UAE, while implementing a revamped growth strategy for the broader region. As our ownership, Landmark Group, celebrates its 50th anniversary, the combination of this milestone and fresh investments sets the stage for an exciting 2025 for the company.
Mark Buchanan
CEO
Fitness First Middle East
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