COMPANY PROFILES
World's leading health, fitness and wellness trade show
Overview
FIBO is the world’s leading trade show for health, fitness and wellness held in Cologne and Riyadh. Our vision is a strong fitness industry and a healthy society. An active and holistically mindful lifestyle is more important than ever, and it will be the focal point of FIBO 2026.
To learn more, visit www.fibo.com
Contact
Global
Countries Served
155,000
Visitors in 2025
40+
Years in Market
1,100
Exhibitors
Biggest
Achievements of 2025
01
FIBO 2025 hit a new record with 155,000 attendees.
02
FIBO successfully launched FIBO Arabia.
Reflecting on 2025, the health and wellness industry evolved at a remarkable pace, driven by rapid innovation, shifting consumer expectations, and a growing demand for more personalized, preventative care. Technology accelerated everything—from real-time health insights to hyper-tailored nutrition and recovery solutions—reshaping how people understand and manage their well-being. Consumers today are more informed, more proactive, and more willing to invest in products and experiences that support long-term vitality. As we look toward 2026, the industry’s momentum shows no signs of slowing, promising smarter tools,
deeper personalization, and a continued shift toward holistic, sustainable wellness.
Florian Brauer
Senior Global Brand Manager
FIBO
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