COMPANY PROFILES

The World’s Finest Ice Baths

Overview

Brass Monkey is redefining recovery through intelligent cold-water systems and data-driven readiness experiences — used by leading gyms, hotels, and wellness operators worldwide.

They currently serve the UK, EU, GCC and Asia-Pacific.

Contact

Mike Peace

Managing Director (APAC)

Brass Monkey

4

Regions Served

4

Years in Market

6

Fitness Clubs

1300

Members Served

Biggest Achievements of 2025

01

Strategic pivot to a commercial-first focus — restructuring product R&D, tech stack and field engineering to serve operators at scale.

02

Launch of a 4-year PhD at Coventry University funded by Brass Monkey to advance scientific understanding of cold exposure and nervous-system adaptation.

2025 marked the year ice baths and recovery matured from a lifestyle trend into a performance discipline. At Brass Monkey, we reorganised the company around a single idea — that the future of wellness lies in training the nervous system, not chasing the next modality. Our investment in science, from Coventry University’s PhD programme to real-world readiness labs, signals our belief that evidence must lead innovation. As we move into 2026, our mission is to help gyms, hotels and operators deliver recovery that’s measurable, intelligent and beautiful — setting the new standard for how the world trains resilience.