COMPANY PROFILES

Fitness Meets Gaming

Overview

BHOUT is where fitness meets gaming. It’s where technology, science, and community come together and, at the center of this ecosystem is the BHOUT Bag, the first punching bag with a brain.

BHOUT is able to transform every punch into data, every workout into a game, and every session into progress. It’s where people connect through movement, compete with themselves and others, and feel the thrill of becoming stronger — physically and mentally.

They are now operating in Portugal, Spain, USA, China, EMEA and Latin America.

Contact

Head of Brand & Communications
BHOUT

6

Countries Served

10

Years in Market

6

Fitness Clubs

3000

Members Served

Biggest Achievements of 2025

01

BHOUT opened 5 new Clubs in 2025.

02

BHOUT signed the deal to open the first BHOUT Club in the USA and closed deals to take their clubs to Spain, Brazil, Mexico, Argentina, China, among others.

2025 has been a year of growth for BHOUT: we are able to take our experience to thousands of new members and we have set the foundations to sustainably grow across new geographies.

This year was also the year where the BHOUT Bag was perfected – with new versions coming up very soon – and the user experience reached new heights.

The new year will be the year where BHOUT will continue its mission shape the future of exergaming and to turn workouts into play.

Mauro Frota

CEO and Co-Founder
BHOUT

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