Scott Freeman

Scott Freeman is Founder / CEO / Director at EMF.

Prior to starting EMF, Scott was a Physical Training Instructor (PTI) in the Australian Army. From this background, Scott went on to create Elite Military Fitness (EMF), an outdoor bootcamp, developed around the concepts of providing the military ideals of professionalism, excellent communication, and cleanliness, coupled with high level customer service to the health & wellness industry. Scott started EMF in 2010, moving into his first facility in 2013, and has since grown the business from its inception, achieving remarkable organic growth, successfully creating a product that covers every fitness level and training outcome. EMF now spans across 2 States (QLD and NSW), with 25 sites and another 3 to open in 2024.

Being that the EMF model is not franchised, it allows each facility to have its own concept that is carefully designed by Scott with the local customer of that area at the forefront. He is focused on ensuring each facility caters not only to the current market trends but maintains dominance within the industry to bring an elite experience through top-of-the-line equipment and premium builds, ensuring our clients have the best possible training and recovery experience. 

Scott is a speaker at Beyond Activ APAC in Sydney.