Sara Dunseath

Sara Dunseath is Executive General Manager, Marketing & PR at Fitness & Lifestyle Group ANZ.

A finalist for Australia’s Top 50 CMO, Sara leads marketing and PR across Asia Pacific’s largest corporately owned health and wellness company and its five brands: Goodlife Health Clubs, Fitness First Australia, Zap Fitness, Jetts New Zealand and Barry’s Australia & Singapore. She sits on the executive team and operates as much as a commercial leader as a marketer.

Her 25 years span agency and in-house roles across some of the world’s biggest brands, including Amazon, eBay, Carnival Cruise Line, Toyota and Westpac. That range shapes how she thinks: that marketing is far more than advertising, and that strong brands are built by starting with the customer. It is an approach that has delivered partnerships with the likes of Qantas and driven real commercial growth.

She joined her first gym 26 years ago and has been in an on-again, off-again love affair with staying active ever since. 

Sara is a speaker at Beyond Activ Oceania in Melbourne, Australia.