Beyond Activ World is attended by senior executives, founders, owners, operators and investors from across health, fitness, wellness, hospitality, longevity and sport. You’ll also meet leading suppliers, technology providers, advisors and capital partners looking to build partnerships and grow their businesses across the Middle East and international markets.

In 2025, Beyond Activ World welcomed 1,000+ senior executives from 40 countries and 400 companies.

You should attend Beyond Activ World to maximise your time and accelerate your business opportunities. We condense three months of CEO-level networking, business development, market insights, idea generation and best practice in brand strategy, marketing and sales into a two-day event. If you’re looking to grow your business, expand your network and understand where the industry is heading across the Middle East and international markets, you’ll be in the right room.

What makes Beyond Activ World different is our focus on high-quality keynotes and bringing C-level decision-makers together in one room.

Our events combine a curated B2B exhibition with keynotes, panels, interactive Q&As, pre-arranged 1-on-1 meetings, premium networking and entertainment. Rather than focusing solely on an exhibition floor, the event is designed to create meaningful conversations, high-value connections and real business opportunities.

Yes. We strongly encourage attendees to start connecting before the event. You can join our Beyond Activ App to discover who’s attending, make connections and start conversations in advance. We also offer dedicated 1-on-1 meeting opportunities, giving participating companies the chance to schedule focused conversations with selected industry decision-makers.

Across the two days, you’ll have plenty of opportunities to connect with fellow attendees through pre-event networking receptions, networking breaks, exhibitions, social activities, the awards ceremony and dedicated 1-on-1 meetings. Our aim is simple: to help you meet the right people and build relationships that continue well beyond the event.

Come prepared! Take some time before the event to look through the agenda and attendee list, identify who you’d like to meet and start making connections through the Beyond Activ App. Once you’re there, get involved in the sessions, networking and social activities, the more you put into the experience, the more you’ll get out of it.

Beyond Activ World covers the key trends, opportunities and challenges shaping health, wellness, fitness, hospitality, longevity and sport across the Middle East and international markets. Topics range from investment and franchising, new business models, boutique fitness, consumer behaviour and AI to member experience and retention, preventative health and longevity and recovery, led by executives and thought leaders with real experience in the market.

Sessions feature senior executives and industry leaders from some of the biggest brands in the industry, including Leejam, KUN Sports, AMAN, Crunch Fitness, Marriott International, Orangetheory Fitness, Planet Fitness, PUREGYM, Red Sea Global, Purpose Brands, Sport Clubs Company and UFC Gym.

Across our past five Beyond Activ events, we achieved an average Net Promoter Score (NPS) of 73 – a world-class rating (anything above 70 is considered world-class), reflecting strong attendee satisfaction and loyalty across our events.