Karen is the General Manager for SPIRA and a highly experienced and recognized Business Leader in the Health, Wellness & Fitness arena.
With 22+ years of experience spanning across Southern Africa and 14 of those years spent in the Gulf Region, she is an expert when it comes to new brand creation and club development, right from the construction and planning phase, to open some of the most recognized brands in the GCC. Karen was one of the very first Female Leaders to develop a renowned Fitness Brand in Saudi Arabia (EVOX Fitness), at a time when Saudi was only just emerging as a player in the fitness market. Karen has worked with both large commercial fitness brands, as well as boutique, international studios & leisure clubs, bringing so many different dimensions into the wellness & fitness space. Having led projects to success in UAE, Kuwait, KSA & Qatar, Karen is well known, followed and admired by many for her leadership style and hands on approach.
Karen is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.