COMPANY PROFILES

The ultimate full-body, results driven Pilates experience

Overview

Reform RX is a connected fitness Pilates equipment company, founded by Yvette and Neal McGaffin in 2018. After running a successful reformer Pilates boutique studio business in locations across the UK, together they set out on a mission to reinvent and reimagine how the world views reformer Pilates and revolutionise the existing offering.

To learn more, visit www.reformrx.com

Contact

CEO & Co-Founder
Reform RX

Global

Region Served

6

Years in Market

720,000+

Members Served

385+

Health Clubs

Biggest Achievements of 2024

01

We secured a total of $5.1M in funding to fuel global expansion and enhance pilates personalisation.

02

We launched a new compact Reformer & first-of-its-kind heart rate tracking technology, MyScore.

2024 has been an incredible year for us, marked by the launch of the Reform RX Model S, a sleek, compact version of our iconic Pilates reformer, and MyScore, our groundbreaking heart rate-tracking technology that’s redefining how Pilates is practiced and measured. 

Looking ahead to 2025, we’re excited to expand globally with new hotel partners, forge impactful brand collaborations, and continue advancing our technology to make Pilates more accessible and transformative for people everywhere.

Yvette McGaffin

CEO and Co-Founder
Reform RX

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