COMPANY PROFILES
Partnering with customers to create the best workout experiences globally
Overview
Life Fitness/Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment and digital solutions to exercisers, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit www.lifefitness.com.
Contact
166 Globally
Countries Served
55+
Years in Market
250,000
Clients Served
13
Offices
Biggest
Achievements of 2024
01
Life Fitness/Hammer Strength proudly unveiled Symbio™, a groundbreaking cardio product series. Symbio sets a fresh benchmark in the ultra-premium cardio market, catering to the evolving needs of exercisers with engaging workout experiences that keep exercisers returning to the facility. Symbio integrates body and machine in seamless motion with advanced biomechanics designed to enhance comfort and performance.
02
Life Fitness/Hammer Strength successfully launched the Life Fitness Connect System, which provides a fully connected, immersive, and personalized workout experience that empowers facility owners to be the authority of their members’ fitness journey.
2024 has been a great year for Life Fitness/Hammer Strength, with the launch of new products and solutions that demonstrate why we are the world’s workout partner of choice. Our SymbioTM product series is the new benchmark in premium cardio, with the Symbio RunnerTM earning a 2024 Red Dot Award for Product Design. Hammer Strength continues to shine with facilities enhancing their strength spaces with plate-loaded pieces and versatile units like the Dual Adjustable Pulley, and Life Fitness Digital Solutions are being leveraged globally by facility managers to maximize their equipment investment, optimize equipment performance and personalize the exerciser experience. In 2025, we’ll continue to partner with our customers to create the best workout experiences for their exercisers, as the global fitness market grows stronger.
Andrew Mahadevan
Chief Commercial Officer
Life Fitness/Hammer Strength
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