Where Health, Fitness, Wellness & Sports Leaders Connect

10 - 11 February 2026, Fairmont Riyadh, Saudi Arabia

Beyond Activ World (previously known as Beyond Activ EMEA) is a leadership, investment and b2b development event for the owners, managers and investors of health, wellness, fitness, hospitality and sports brands – especially those with interests and investments in the European, Middle Eastern and African markets. C-suite talks, networking, business development, 1-on-1 meetings and a b2b trade show. 1,000+ Executives. 75+ Speakers. 50+ Exhibitions. 30+ Countries in Attendance. The event is supported and endorsed by the Ministry of Investment of Saudi Arabia.

HEALTH

FITNESS

WELLNESS

HOSPITALITY

SPORTS

LONGEVITY

VIPs

Operators

10 %

Technology
Companies

10 %

Equipment
Companies

10 %

Investors

1 %

Government

0 %

Advisory Firms

0 %

Countries

Hours of
Networking

Unlimited New business

2026 Early Confirmed Speakers Include

Abdulelah Al-Nemr

CEO

Leejam Sports Company

Abdulmohsen Al-Babtain

CEO

Spark Athletic Center

Ali Hamad Al Sagri

Chairman

Leejam Sports Company

Azzan Al-barram

CEO

Horizon Fitness

Basim Ibrahim

Director, Sports

Ministry of Investment (Saudi Arabia)

Donal McElwee

Managing Partner

CAA Portas

Dr. Dimitri Koutsoubakis

CEO

KUN Sports

Foluso Ogunwale

Founder & CEO

i-Fitness Centre

Jamie Moore

Director, Fitness & Recovery

SIRO Hotels by Kerzner

Kevin Yates

CEO, EMEA

Lift Brands

Kristian Toivanen

Vice President, Product, Wellness & Spa

Kempinski Hotels

Mark Buchanan

CEO

Fitness First MENA

Mohammed Ameer Said

Founder

ZOYA Health & Wellbeing Resort

Mohammed Dakhil

COO

KUN Sports

Nasser Obeid

CEO

PureGym Arabia

Raymond Cloosterman

Founder & CEO

Rituals Cosmetics

Sara Codner

Area Director, Spa & Wellness, Middle East

Mandarin Oriental Hotel Group

Shadan Alsagri

COO

Leejam Sports Company

Sophie Lawler

CEO

Total Fitness

Wael El Merhabi

CEO

Sport Clubs Company

Yuki Kiyono

Global Head, Health & Wellness Development

AMAN

2026 Event Format

Ice Breaker
Reception

9 Feb

Leadership
Summit

10 & 11 Feb

Investment
Summit

12 & 13 Feb

Exhibition &
Experiences

10 & 11 Feb

Awards
Ceremony

10 Feb

1-on-1 Sponsor
Meetings

10 & 11 Feb

Chill Out Networking Lounge

10 & 11 Feb

CLICK THE IMAGE BELOW TO SECURE YOUR FULL ACCESS TICKET. BOOK NOW TO SAVE $500.

VIP tickets include food and beverages (including lunch on both days and awards dinner)

Book Your Discounted Accommodation Now Before Rooms Sell Out.

Why Attend?

PROUD TO WORK ALONGSIDE THE GOVERNMENT OF SAUDI ARABIA

In October 2023, FIT Summit, the parent company of Beyond Activ, signed a three-year MOU with Saudi Arabia’s Ministry of Investment to help deliver sports, fitness and health related services to the Saudi Government and its people. This growing partnership has allowed us to develop deep relationships with key executives and companies across Saudi Arabia, in government, industry and the non-profit sector. The future of the Kingdom and the wider GCC is incredibly bright. On behalf of our international network and the Saudi Arabian Government, we invite you to join us in Riyadh and witness the transformation of the GCC first-hand.

2026 World Floorplan & Exhibition Opportunities

We have a number of exciting exhibition opportunities to choose from, including (a) 6m x 3m, (b) 3m x 3m and (c) 3m x 2m spaces. We operate an open plan exhibition to ensure an experiential environment. Each space comes with a table, tablecloth, 2 chairs and 1 power point. All additional fabrication, installation and power requirements must be purchased through our event management company. Please contact us directly for all exhibition opportunities and costs, using our contact details below.