Brian Tietz

Brian Tietz serves as the President of Franchise Operations in the Americas region of Lift Brands, bringing almost 30 years of fitness industry experience to the business.

Throughout his career, Brian has built high-performing teams and businesses at Life Time Fitness, LA Fitness, and Velocity Sports Performance. With over 20 years at Life Time Fitness, Brian helped recover underperforming locations and implement training and infrastructure to sustain year-over-year growth. He also co-created their first large group training offering that is now a standard within the organization. At Lift Brands, Brian brings to life his passion for service as the foundation of his work, revitalizing the Snap Fitness brand and growing unit level economics for the franchise system. His coaching, accountability, and leadership style have allowed for year-over-year growth in numerous areas while building the #OneTeam culture within the organization.

Brian is a speaker at Beyond Activ Americas in Dallas, USA.