Speakers

Beyond Activ EMEA

10 - 11 February 2026, Fairmont Riyadh, Saudi Arabia

2025 Speakers Included

Abdulmohsen Al-Babtain

CEO

Spark Athletic Center

Adam Sedlack

CEO

UFC Gym

Adnan Abdullah Al-Khalaf

CEO

Leejam Sports Company

Ahmed Senna

CEO

Gold's Gym Egypt

Ali Hamad Al Sagri

Chairman

Leejam Sports Company

Anna Michau

Business Owner and Master Franchisee, GCC & SEA

Vaura Pilates

Azzan Al-barram

CEO

Horizon Fitness

Basim Ibrahim

Acting Director, Sports

Ministry of Investment (Saudi Arabia)

Ben Wilde

Global Director, Training & Education

Matrix

Beth Gibbs-Bartel

Chief Revenue Officer

Merrithew

Christine Mallouk

Operations Director

Sport Clubs Company

Daniel Poulin

Senior Director, Wellness Operations

Accor

David Stalker

President

EuropeActive

Dean Kowarski

Group CEO

Virgin Active

Dr. Abdulmajeed AlShowair

Vice President, Community Health Excellence, Riyadh First Health Cluster

Ministry of Health, Saudi Arabia

Dr. Jobst Müller-Trimbusch

Co-CEO

RSG Group

Dr. Yasser Alamri

Business Development Consultant & Senior Therapist

Physiotherabia

Emma Sofie Igelström

Former Olympian, now Head, Swimming

Leejam Sports Company

Enrico Klauer

CEO

MECOTEC

Etienne de Pierrefeu

Vice President, Commercial Sales

Merrithew

Felicien Dillard

Partner

Portas Consulting

Foluso Ogunwale

Founder & CEO

i-Fitness Centre

Frank van de Ven

Growth Strategist

Reform RX

George Flooks

CEO, Fitness & Wellness

Arada

Grace McNamara

Founding Partner & CEO

The Collective

Hadi Curtay

Founder & CEO

FitnessForce

Jarett Perelmutter

Senior Vice President, International Development

Purpose Brands

Joe Abboud

CEO, MENA

F45 Training

John Foy

Operations Director

KUN Sports

Jordan Martindale

Senior Director, Sport

The Royal Commission for Riyadh City

Karl Foster

Chief Technology & Innovation Officer

GymNation

Kevin Yates

CEO, EMEA

Lift Brands

Linda Sakr

Founder

Keyani Wellness Centre

Lou Lentine

CEO, Chairman & Founder

Echelon Fitness

Łukasz Dojka

Founder and Chairman

Xtreme Fitness Gyms

Mark Buchanan

CEO

Fitness First MENA

Mattheos Georgiou

Senior Vice President, SIRO and Rare Finds

Kerzner International

Matthijs Wilhelmus

CEO

Basi Systems

Mauro Frota

Co-Founder & CEO

BHOUT

Maximilian Demmerle

Director of International Franchise Operations

RSG Group

Mike Escobedo

Chief Customer Officer

ABC Fitness

Mohammed Alsaheb

Deputy Minister, Investment Development

Ministry of Investment (Saudi Arabia)

Mohammed Dakhil

COO

KUN Sports

Nazar Musa

Founder and Chairman

Spartans Boxing Club

Paul Ferris

Co-Founder & CEO

Speedflex

Pedro Miguel Marques

Director, Fitness

J Club by Jumeirah Hotels & Resorts

Professor Ebtissam Al-Madi

Founder

Saudi Arabian Wellness Association

Radhouane Chaabouni

CEO

California Gym

Robert Louw

Chief Growth Officer

Wexer

Samar Saud Bintawim

Operations Director

Leejam Sports Company

Sander van den Born

Executive Vice President, International

Purpose Brands

Sharon Barcock

Director, Spa Operations & Development (Middle East & Africa)

Hilton

Steve Newell

Vice President, Global Key Accounts (Health Clubs)

Life Fitness

Suliman Alhammad

Head, Investments Enablement

Ministry of Sport, Saudi Arabia

Tina Wade

Founder & CEO

Reset Fitness

Vikram Natarajan

CEO

Kayanee

Wael El Merhabi

CEO

Sport Clubs Company

Yasser El Farissi

Chief Investment Officer

Leejam Sports Company

Yuki Kiyono

Global Head, Health & Wellness Development

AMAN

Zena Habi

Wellness Development Director

Wellness First

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Blair Campbell

CCO

Beyond Activ

blair@beyondactiv.com

Jolin Ma

COO

Beyond Activ

jolin@beyondactiv.com

Atiqah Idham

Partner Development Manager

Beyond Activ

atiqah@beyondactiv.com

Kymberly Puah

Partner Development Manager

Beyond Activ

kym@beyondactiv.com

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