Gabriela Prado

Gabriela Prado is CEO at Grupo Sports World (Mexico), the largest full-service gym chain in Mexico with 48 locations that is listed on the country’s stock exchange.

Gabriela Vieira do Prado has over 30 years of experience in managing fitness clubs across Latin America, with a solid career in multinational networks within the sector. In Brazil, she served as Director of the Bio Ritmo clubs and later as Director of the Smart Fit chain. She also played an active role in the creation of the Race Bootcamp studios, all part of the Bio Ritmo/Smart Fit Group.

In 2017, she relocated to Mexico, where she spent seven years as the Director of Operations for Smart Fit Mexico. Throughout her career, Gabriela has gained extensive experience in building and leading high-performance teams with a strong focus on customer experience. She holds a Master’s degree in Business Management for Executives from IPADE Business School.

Focused on enhancing the user experience, Grupo Sports World plans to resume its expansion process later this year. The gyms are undergoing a process of innovation and modernization. Offering a comprehensive and high-quality range of services for both children and adults, the group employs highly qualified instructors and provides more than 100 different activity options.

The network’s clear mission is to inspire, motivate, and help people achieve their goals and transform their lives through fitness, promoting healthier habits for all ages.

Gabriela is a speaker at Beyond Activ Americas in Dallas, USA.