Scott Capelin

Scott Capelin is the Founder and CEO of inLIFE Wellness, a successful emerging Reformer Pilates franchise brand with 90 studio locations across Australia, New Zealand and the USA.

Drawing on more than 25 years in health and fitness, Scott has built a business that brings together accessible exercise, strong community connections and a commercially attractive franchise model. Culture sits at the heart of Scott’s approach to leadership and growth. He believes lasting success comes from creating environments where people feel valued, supported and inspired to contribute. This philosophy shapes the inLIFE Wellness experience, from the relationships within its head office team to the support provided to franchise partners, instructors and members.

Scott is equally passionate about return on investment. His focus is on combining a positive member experience with practical business fundamentals: efficient studio operations, manageable establishment costs, strong member retention and ongoing franchise support. He is committed to helping franchise partners build profitable, sustainable businesses while maintaining the culture and personal connections that make each studio part of its local community.
As inLIFE Wellness expands internationally, Scott remains focused on growing a brand where commercial performance and care for people reinforce one another. He is also the author of two books and lives in Byron Bay with his wife and four daughters, splitting his time between Australia and Dallas, Texas.

Scott is also a speaker at Beyond Activ Oceania in Melbourne, Australia.