Mohammed Iqbal, Founder, CEO-Sweatworks
ABC Fitness

Mohammed Iqbal

Chief Strategy Officer

Mohammed Iqbal is a global business leader, strategist, and entrepreneur at the intersection of fitness, wellness, and technology. As Chief Strategy Officer at ABC
Fitness, he is responsible for driving enterprise growth through M&A strategy, strategic partnerships, innovation, and professional services. He also serves on ABC’s AI Council, shaping the company’s approach to artificial intelligence and ensuring it delivers measurable value across products, operations, and customer
engagement. In this role, Mohammed works closely with the CEO, President, executive team, and board to identify market opportunities, execute high-impact acquisitions, and build partnerships that strengthen ABC’s position as a global leader in fitness technology.

As Founder & Chairman of SweatWorks, Mohammed has grown the company from a boutique product design studio into one of the industry’s most respected innovation partners. He advises global brands, investors, and operators on growth strategy, technology adoption, operational scaling, and M&A execution, leveraging over a decade of experience building connected experiences that redefine how people engage with health and wellness. Under his leadership, SweatWorks has developed category-defining solutions for some of the most influential brands in the world, blending strategic insight with cutting-edge technology to deliver lasting business impact. Mohammed is recognized as a thought leader and trusted advisor to executives, boards, and investors, with his work and perspectives featured in Inc., Entrepreneur, Forbes, Men’s Health, Washingtonian, Athletech News, and Fitt Insider.

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