Medical Wellness
Insights

Market Players

AMAN

Ananda

Anantara

Aspetar

Avantir

BDMS

Bumrungrad

Blended

Canyon Ranch

Cleveland Clinic

Clinique

Cooper

Biologique

Ever app

everlab

Fountain Life

Fullerton

Joint Space

Kamalaya

Keyani

Lanserhof

LifeHub

Love.Life

Mayo Clinic

Medhealthfit

Minmed

Miskawan

Miskawan

Paus

Raffles

RAKxa

Samitivej

Sanskara

SHA

ShopDoc

The Farm

Hundrend Wellness

Tucker

Trivanda

Trisara

Verita

ZOYA

Zulal

The New Frontier of Medical Wellness: Integrating Tech, AI, Longevity & Lifestyle Medicine for Improved Outcomes

In 2025, the medical wellness sector is accelerating across Asia-Pacific and the Middle East, driven by demand for holistic, preventive, and technology-enabled health solutions. Wellness consumers increasingly prioritise longevity, regenerative medicine, recovery, and aesthetic therapies as part of everyday care. Longevity has evolved into a full-fledged industry encompassing biohacking, cellular rejuvenation, and metabolic optimisation, with global events such as Bryan Johnson’s “Don’t Die” highlighting the push toward biological age reversal.

Women’s and men’s health are key pillars, with surging investment in hormone therapy research, fertility optimisation, menopause support, testosterone health, and vitality programs. Meanwhile, AI-powered diagnostics, precision medicine, wearables, and telehealth platforms are reshaping how care is delivered, enabling personalised, data-driven treatments. GLP-1 adoption continues to expand, supported by tailored exercise, nutrition, and behavioural programs, while nutraceuticals and targeted supplementation strengthen holistic approaches.

At the same time, social wellness – centred on community, connection, and emotional wellbeing – has become a defining element of wellness tourism. Together, these trends signal a new era of connected, intelligent, and preventive medical wellness across the region.

Bob Thomas

Founder & CEO,
NexGen

2025 was a transformational year for the fitness industry, and arguably the most pivotal in my 40+ years in this business. The evolution of gyms into total wellness facilities with recovery zones, telehealth integrations for peptide and hormone treatments and nutritional guidance really ramped up in 2025. This is clearly the direction that fitness consumers want us to move in, and I’ve never been more excited about this industry as I am today.

The U.S. healthcare system has changed forever. Costs are climbing toward $7 trillion, with chronic conditions like diabetes, MSK, and behavioral health driving the surge. Payers, both governmental and commercial, are constrained by budget caps that can’t match rising demand. Employers and TPAs now demand measurable ROI, while traditional engagement models remain fragmented and ineffective. Today, more than half of Americans seek care outside traditional pathways. The risks of inaction are steep: avoidable claims for payers, benefit strain for employers, and irrelevance for wellness providers. Yet in this chaos lies opportunity. Fitness, wellness, and longevity now move the market beyond point solutions. Wellness and healthcare have always been connected, but today’s technology can prove outcomes and reach the inactive majority. Each Muse Health stakeholder seeks measurable ways to navigate Beyond Activ’s ecosystem, stem the challenges, and expand the possibilities for sustainable health impact.

Ricardo Johnson II

Founder & CEO,
Muse Health

Eric Durak

President,
Medical Health and Fitness

Beyond Activ is helping to change the course of the industry from memberships to medicine to performance. I have seen this year the increase in interest in metabolic health (Dr.s Bob Lustig, Peter Attia, Gabrielle Lyons and Andrew Huberman) and how we improve our systems through movement. Yes – longevity was front and center (with many biohacking booths at BA), but the emphasis on behavioral health and community (think the Blue Zones) will also be as important as regular club workouts. Brain health and improvement from disease is now in the conversation with GLP-1 and Peptides. New non-invasive longevity products are coming to the market, and medical testing will be a part of club revenues. Most of my colleagues say it is the MOST exciting time in this industry in decades.

Medical Wellness Insights