Employee Wellbeing
Insights

Market Players

Actxa

AIA

AON

bend

betterup

Calm

CHM

Cigna

Classpass

exos

Fullerton

Grokker

Happify

headspace

Healthworks

intellect

Life Dojo

Lifesum

LVL

MantraCare

Manulife

Mercer

Mindfi

Minmed

naluri

Nutra nourish

Onsite Health

Optum

pavelka

Raffles

Silvercloud

Telus

Well Crowd

Thoughtfull

Thrivepass

UFIT

Virgin Pulse

wellhub

wellsteps

zest

Employee Wellbeing Initiatives Are Soaring—Yet Mainstream Engagement Remains Stubbornly Low

In today’s rapidly changing world of work, employee wellbeing is no longer a “nice-to-have” benefit—it is a strategic imperative. Organizations that prioritize wellbeing outperform those that do not, attracting top talent, reducing turnover, and fostering a healthier, more productive workplace. In 2025 and beyond, companies that thrive will be those that recognize people as their most valuable asset and invest in their holistic wellbeing.

Wellbeing initiatives such as flexible work options, supportive leadership, financial wellness programs, and social connection efforts strengthen the fabric of the workplace. Employee wellbeing is strongly linked to motivation, cognitive performance, creativity, and resilience. When employees feel supported—physically, mentally, socially, and financially—they show up more focused and engaged. A culture that centers employee wellbeing translates into measurable gains in productivity and performance. When organizations prioritize employee wellbeing, everyone benefits: employees, leadership, customers, and shareholders alike. Healthier employees drive stronger outcomes, lower absenteeism, reduced turnover, and a more innovative culture. Ultimately, wellbeing initiatives are not simply HR programs—they are strategic investments that ensure long-term organizational success.

David Ko

CEO,
Calm

Too many people around the world still face barriers to mental health support. We’re at a pivotal moment as a company to change this. With Calm Health in the US, we’ve seen how meeting people through their employers, health plans or providers can close critical gaps and create more direct access to the right care. By expanding into the UK and Canada, with more countries to follow, we’re extending a proven model that has increased early intervention and helped more people access the benefits available to them. We’re focused on scaling what works so companies can better support their people, no matter where they are.

The fitness industry is shifting. Corporate wellness is no longer a marketing channel tactic, but a foundational growth strategy. Corporations are making serious investments in employee wellbeing to boost productivity and retention, translating into a more predictable stream of high-quality new members for gyms and studios. For fitness providers, this should be viewed as a complete reimagining of sustainable growth. Corporate partnerships deliver what the industry has always needed: new member acquisition at low or zero costs, higher retention rates, and increased profitability through maximized off-peak capacity and consistent revenue streams. Wellhub’s network of over 90,000 partners across 13 countries serves 4.5 million subscribers through more than 35,000 corporate clients. We are validating the corporate wellness model on a global scale every day. Looking to 2026, this momentum will only accelerate. Corporate wellness is reshaping the fitness industry, and the leaders who recognize this now will define their competitive edge and boost their future growth.

Daniel Mazini

EVP, Global Partnerships & New Ventures, Wellhub

Mark Dixon

Founder & CEO,
International Workplace Group (IWG)

By empowering their teams to work closer to home in local workspaces and offices, organisations operating in the hybrid model are able to significantly reduce their costs and improve the work-life balance of their people. But to fully realise these benefits, hybrid work needs to be thoughtfully implemented. Physical space is only one part of the equation; equally important are the policies and practices that support flexible work. Our recent study of HR leaders showed a near-universal consensus that hybrid work contributes to happier, more loyal employees. Our research also found that 88% of Gen Z employees prefer hybrid working over daily commuting, and 75% believe that having control over how and where they work is essential to achieving work-life balance. Organisations that do not meet the expectations of this ‘Generation Hybrid’ – who value flexibility, diversity, and authenticity – risk losing out on the next wave of top talent.

Employee Wellbeing Insights