Adnan Abdullah Al-Khalaf
CEO
Leejam Sport

Aligned with the ambitious goals of Saudi Vision 2030, Leejam Sports Company leads the way in promoting healthy lifestyles and increasing sports participation across the Kingdom. As Saudi Arabia’s largest private sports company, Leejam continues to expand its geographic presence and introduce innovative concepts to its diverse portfolio.

shape-Light-Blue.pngCreating Spaces That Inspire, Empower,
And Enrich The Lives Of Those We Serve

As we conclude 2024, Leejam Sports Company stands at the forefront of the fitness and sports industry, stronger and more focused than ever. The past two years have been a turning point, allowing us to lay the groundwork for a dynamic future strategically. We are relentlessly expanding the Fitness Time brand and elevating sports academies as part of our commitment to Saudi Arabia’s 2030 Vibrant Society Vision.

This year, we made significant strides by opening 25 new clubs and two kids’ academies, which ramped up accessibility and forged a deeper connection with our community. By the end of Q3, our total number of clubs reached 211. This expansion is a clear statement of our mission. to steer society toward a healthy lifestyle and encourage people to exercise daily. 

Our renovated facilities underscore our commitment to providing a modern, inviting, and member-centric experience. The impressive rise in engagement in group exercise and personal training programs highlights the increasing demand for exceptional, tailored services, and we are proud to meet that demand head-on.

Our foundational efforts have led to remarkable milestones this year. We’ve achieved a record-breaking active membership base, surpassing 500,000 members, which speaks to the trust and loyalty our community has in us. Additionally, we’re proud to have recorded our highest revenue-making quarter to date, a testament to the strength of our offerings and the growing demand for high-quality fitness experiences. These accomplishments reflect our commitment to excellence and our ability to drive sustainable growth and continue to meet the evolving needs of our members.

As we set our sights on 2025, we are fueled by the vast opportunities. Our vision is unequivocal: we will elevate digital engagement, enhance customer experience, and expand our service offerings to unprecedented levels. We will continue pushing boundaries by fostering growth in emerging cities, ensuring our fitness experiences reach even more communities nationwide.

With every initiative, our mission remains clear—we create spaces that inspire, empower, and enrich the lives of those we serve. This journey is one of unwavering passion and purpose as we build a legacy rooted in resilience, growth, and a bold vision for a healthier tomorrow.

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Mr. Adnan Abdullah Al-Khalaf serves as Chief Executive Officer of Leejam Sports Company since February 13, 2022.

He worked in a number of executive positions as CEO and Vice President in a number of companies in the medical, services, manufacturing, retail, and distribution sectors the last of which was with the Saudi Telecom Group (STC) – and he held a number of positions in its companies with customer experiences, sales and the retail sector. He holds an Executive MBA from Alyamamah University (YU) and a master’s degree of International Business Management from INSEEC business school.He carries over 20 years of management experience.

Mr Adnan is also a speaker at Beyond Activ EMEA in Riyadh, Saudi Arabia.