2025 has been a pivotal year for the global health, fitness and wellness industry, as our sector moves from recovery to sustained, structural growth. Around the world, participation rates continue to rise, and fitness is increasingly viewed as an essential component of public health and everyday life rather than a discretionary spend.

In addition to the physical benefits of sports participation and exercise more broadly, consumers are embracing a broader definition of wellbeing that integrates physical activity, mental health, recovery and lifestyle choices into a single, holistic journey.​ This shift has accelerated the convergence of gyms, digital platforms, sports, healthcare and wellness services, creating new business models and new expectations from members. Omnichannel experiences – seamlessly blending in-club training, digital coaching, connected equipment and data-driven insights – have become the norm rather than the exception. Operators that put the member at the centre, innovate continuously and use technology to personalise and elevate experiences are the ones winning trust and market share.​

Within this global context, Saudi Arabia stands out as one of the most dynamic and exciting growth markets in the world for health and fitness. Vision 2030 and the Quality-of-Life Program have placed sports participation, active lifestyles and community wellbeing at the heart of national transformation. As a result, the Kingdom’s health and fitness club market has expanded rapidly, driven by rising awareness, supportive regulation and growing participation from both men and women.​

Leejam Sports Company is honoured to contribute to this national agenda as the leading owner and operator of fitness and wellness centres in Saudi Arabia. Building on a clear multi-year strategy, Leejam is evolving into a one-stop platform for sports, fitness and wellness, expanding its club network, developing specialist concepts and academies, and investing in digital capabilities that enhance member journeys inside and outside the club. These efforts are complemented by a strong focus on ESG and community impact, ensuring that growth is both sustainable and socially meaningful.​​

The outlook for our industry is highly positive, but continued success will depend on collaboration, innovation and talent. In Saudi Arabia and across the wider region, there is significant headroom for growth as more people adopt active lifestyles and as fitness, healthcare and preventative wellness become more closely integrated. Partnerships such as the long-standing relationship between Leejam Sports and Beyond Activ will play a vital role in sharing insights and best practices, and in positioning the Kingdom as a global hub for sports, fitness and wellness.​​

Leejam looks forward to working with Beyond Activ and sector partners worldwide to help build a healthier, more active and more resilient future for our members and communities.​​